Oracle Responsys Marketing Platform Cloud Service 1Z0-1032-20 Dumps | Updated Sep 05, 2021 - RealValidExam
Master 2021 Latest The Questions Oracle Responsys Marketing Platform Cloud Service and Pass 1Z0-1032-20 Real Exam!
NEW QUESTION 17
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- B. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
- C. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- D. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
Answer: B
NEW QUESTION 18
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Import a public encryption key the customer created to be used when the export runs.
- B. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- C. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
- D. Import a private encryption key the customer created to be used when the export runs.
Answer: C
NEW QUESTION 19
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- B. Minimize complaints and bounces to establish a good reputation with each ISP.
- C. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- D. Send carefully planned content to highly engaged recipients.
- E. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
Answer: A,B,D
NEW QUESTION 20
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- B. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- C. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- D. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
Answer: B
NEW QUESTION 21
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- D. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
Answer: D
NEW QUESTION 22
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- B. You can only order the rules in the top-down order in which Responsys will execute them.
- C. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
- D. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
Answer: B
NEW QUESTION 23
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
- B. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- D. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
Answer: C
NEW QUESTION 24
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You modify one of the conditions in a filter being used in the program.
- B. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
- C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- D. You move a target timer from its original place before one event to after that event.
Answer: A,B
NEW QUESTION 25
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Interval = 3 days
- B. Measure = Single Clicks, Sent Date = 3 days
- C. Measure = Total Clicks, Interval = 3 days
- D. Measure = Unique Conversions, Event Date = 3 days
- E. Measure = Responders, Event Date = 3 days
Answer: C
NEW QUESTION 26
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- B. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
- C. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
- D. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
Answer: D
Explanation:
Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/
NEW QUESTION 27
In RPL, how do you reference a value in a data source?
- A. fieldname
- B. data_source.field_name
- C. data_source_alias.filed_name_alias
- D. project_name.field_name
Answer: A
NEW QUESTION 28
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- B. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- C. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
Answer: D
NEW QUESTION 29
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0 - B. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators. - C. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- D. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
Answer: B
NEW QUESTION 30
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on any cloud server.
- B. The file to be imported should be located on your hard drive.
- C. The file to be imported should be located in the Connect data warehouse in Responsys.
- D. The file to be imported should be on the SFTP server dedicated for Responsys.
Answer: C
NEW QUESTION 31
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- C. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
Answer: C
NEW QUESTION 32
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- D. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- E. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
Answer: A,C,E
NEW QUESTION 33
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- B. You should test all links manually.
- C. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
Answer: C
NEW QUESTION 34
Which coding practice should you use when coding responsive design email messages?
- A. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- B. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- C. Use background images freely; they will just not display if not supported on some platforms.
- D. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
Answer: D
Explanation:
Explanation
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 35
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- D. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
Answer: C
NEW QUESTION 36
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate. - B. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
Answer: B
NEW QUESTION 37
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