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Oracle 1Z0-1032-20 Exam Syllabus Topics:
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NEW QUESTION 42
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
- A. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- B. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
Answer: D
NEW QUESTION 43
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
- B. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
- C. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- D. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
Answer: D
Explanation:
Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/
NEW QUESTION 44
You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
- A. Search the list for the domain name of the competitor and select the block option for each user that is found.
- B. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
- C. Create a Non-Competitor Program using Program Designer.
- D. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
Answer: D
NEW QUESTION 45
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
- B. Entry Tracking Variable
- C. Custom Event
- D. This is not possible, because only one RIID_ can be in a program at a time.
- E. Custom SQL Variable
Answer: B
NEW QUESTION 46
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- B. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- C. In the export wizards, under the Source section, select the option "Comma delimited".
- D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Answer: B
NEW QUESTION 47
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. data_source.field_name
- C. fieldname
- D. data_source_alias.filed_name_alias
Answer: C
NEW QUESTION 48
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- B. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
Answer: C
NEW QUESTION 49
You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. Oracle must generate a public/private key pair for the client to establish the secure connection.
- B. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.
- C. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- D. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
Answer: A,B
NEW QUESTION 50
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- B. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- C. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- D. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
Answer: C
NEW QUESTION 51
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. PET_ID_
- B. EMAIL_ADDRESS_
- C. ADDRESS_
- D. CUSTOMER_ID_
Answer: B,D
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm
NEW QUESTION 52
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- B. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- C. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
- D. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
Answer: D
NEW QUESTION 53
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. - B. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- D. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
Answer: B
NEW QUESTION 54
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- D. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- E. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
Answer: C
NEW QUESTION 55
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. $ {FIRST_NAME}
- B. {FIRST_NAME} $
- C. $FIRST_NAME
- D. {FIRST_NAME}
Answer: A
NEW QUESTION 56
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. search strings entered into a website more than twice
- B. products that were purchased
- C. pages that were marked as favorite
- D. products that were browsed/viewed, where no additional event takes place
- E. products added to a shopping cart, where no additional event takes place
Answer: A,D,E
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 57
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be on the SFTP server dedicated for Responsys.
- B. The file to be imported should be located on any cloud server.
- C. The file to be imported should be located in the Connect data warehouse in Responsys.
- D. The file to be imported should be located on your hard drive.
Answer: C
NEW QUESTION 58
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in to opt-out? (Choose three.)
- A. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- B. Recipient inbox is full, so the promotional email is rejected by the server.
- C. Recipient deletes a promotional email from the inbox.
- D. Recipient selects a Reply-to unsubscribe in a promotional email.
- E. Recipient registers a SPAM complaint for an email.
Answer: B,D,E
NEW QUESTION 59
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Stage Gate
- B. Entry Tracking Variable
- C. Conditional Branchlet
- D. Data Switch
- E. Timer Event
Answer: B
NEW QUESTION 60
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