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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A) Don't use false or misleading header information
B) Identify the message as an ad
C) Monitor what others are doing on your behalf
D) Tell recipients where you're located
E) Tell recipients how to opt out of receiving future email from you
F) Don't use deceptive subject lines
G) Honor opt-out requests promptly

2. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A) Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
C) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
D) Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

3. Select three available Marketing Cloud Account Engagement Editions

A) Marketing Cloud Account Engagement Advanced
B) Marketing Cloud Account Engagement Growth
C) Marketing Cloud Account Engagement Ultimate
D) Marketing Cloud Account Engagement Standard
E) Marketing Cloud Account Engagement Plus
F) Marketing Cloud Account Engagement Professional

4. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) Only send emails to prospects who do not use Apple Mail.
B) Enable visitor filters for all customers so opens are not tracked.
C) A Use the Open Rules Audit to remove opens as criteria in their automations.
D) Disable open tracking within account settings.

5. Which is true about Visitor Filters?

A) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
B) You can filter by a hostname wildcard
C) You can filter by a hostname
D) You can't filter your own company IP
E) You can the filter by IP

Solutions: