Microsoft MB-220 Exam Syllabus Topics:
| Topic | Details |
|---|---|
Configure marketing applications (20-25%) | |
| Configure organization settings | - configure administration settings including LinkedIn Lead Gen and quota limits - configure data sources for synchronization - create and manage templates - configure portal integration - configure landing page settings - configure domain authentication - configure data protection tools - configure social media - configure webinar providers |
| Configure marketing settings | - configure matching strategies - configure marketing email settings - configure customer journey settings - configure opt-in settings - configure email deduplication settings - configure lead scoring settings - configure required options for publishing journeys - create and configure marketing calendars - manage assets and content settings |
| Manage insights | - analyze contact insights - analyze lead insights - analyze segment insights - analyze customer journey insights - analyze email insights - analyze lead scoring model insights - analyze marketing page insights - analyze marketing form insights - analyze website insights - analyze redirect URL insights |
Manage segments and lists (10-15%) | |
| Create and manage segments | - determine segment type - create market segments - create segments using Natural Language Query - configure dynamic segments using Designer - combine segments using union, exclude, or intersect logic - create segments from external sources using customer insights |
| Create and manage subscription centers and lists | - determine usage scenarios for subscription lists - create a subscription list - add a subscription list or lists to a form - create a segment based on a subscription list - create a subscription center marketing page - understand how and where to publish subscription centers |
Create and manage marketing forms and pages (10-15%) | |
| Create marketing forms | - determine which marketing form type to use - determine form requirements and limitations - create a marketing form using a template - create landing forms and pages |
| Create and manage marketing pages | - create marketing pages - add content to marketing pages - add forms to content blocks - apply a style to marketing pages - integrate marketing pages with marketing emails - preview and validate marketing pages - publish marketing pages - monitor visitors to marketing pages |
Manage leads, contacts, and accounts (5-10%) | |
| Create and manage leads | - create leads - synchronize leads from LinkedIn |
| Create and manage accounts and contacts | - create and manage accounts - create and manage contacts - manage activities |
Create and manage marketing emails (5-10%) | |
| Create email messages | - create an email message by using a template - define mandatory fields for email messages - add dynamic content to email messages |
| Manage email messages | - define message requirements - preview messages by using the Basic and Inbox options - check Spam Scores - design and run A/B tests on email messages - validate and publish messages |
Manage customer journeys (10-15%) | |
| Create customer journeys | - determine content types required for a customer journey - create a customer journey by using a template - implement actions - implement targets - implement flow control for customer journeys |
| Publish and manage customer journeys | - configure required options for publishing journeys - check customer journeys for errors - publish a customer journey |
Manage events and webinars (10-15%) | |
| Create and configure events and webinars | - create an event team - set up venues and sessions including internal and external tracks - set up speakers - configure webinar options - configure event website - create and manage event forms - create stream events on Microsoft Teams - set up event agenda |
| Manage events and webinars | - create event invitations, banners, and social media posts - Manage event registration, including attendee check-in. - manage speakers, registration, waitlists, and attendees - manage sponsors, vendors, logistics, and accommodations - record and view financial information for events |
Configure Dynamics 365 Customer Voice (10-15%) | |
| Create surveys | - create a theme and upload images - add pages to a survey and personalize data - identify survey question types - add survey questions - determine respondent types - determine submission options |
| Preview, test, and publish surveys | - add surveys to emails - add surveys to a webpage - add surveys to customer journeys - clone, import, and translate surveys |
| Manage survey responses | - view a summary of survey results - analyze survey responses - implement conditional logic for survey actions |
Skills measured
- Manage events and webinars (10-15%)
- Configure Dynamics 365 Customer Voice (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage segments and lists (10-15%)
- Create and manage marketing emails (5-10%)
- Manage leads, contacts, and accounts (5-10%)
- Configure marketing applications (20-25%)
- Manage customer journeys (10-15%)
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Learning Path 4
This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:
- Evaluating marketing initiatives with analytics
- Reviewing the marketing calendar
Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Configure marketing settings and org units - Set up marketing configurations - Manage marketing users and teams |
| Topic 2: Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Review marketing insights and analytics - Manage event webinars and waitlists - Create and manage marketing events |
| Topic 3: Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Preview, test, and validate emails - Implement email Personalization and dynamic content - Design and create marketing emails |
| Topic 4: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Create and publish marketing forms - Implement progressive profiling - Configure form and page elements |
| Topic 5: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Automate lead qualification and distribution - Manage lead lifecycle stages - Create and configure lead scoring models |
| Topic 6: Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Use segment insights - Create and manage dynamic segments - Create and manage static segments |
| Topic 7: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Manage contact lifecycle and preferences - Import and deduplicate contacts - Create and manage companies |
| Topic 8: Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Design and create customer journeys - Configure journey tiles and triggers - Set up branching and conditions |
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