Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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- Social Marketing 7%
- Pardot Campaign 5%
- Lead Management 15%
- Administration 13%
- Landing Pages 7%
- Engagement Studio 7%
- Visitors 7%
- Pardot Forms 3%
- Prospects 3%
- Scoring 7%
- List Management 3%
- Salesforce Integration 13%
- Email Marketing 7%
- Security and Access 3%
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What is the duration of the PDT-101 Exam
- Format: Multiple choices, multiple answers
- Number of Questions: 60
- Length of Examination: 90 minutes
- Passing Score: 67%
Salesforce PDT-101日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
| Security and Access | 3% | - Distinguish Pardot user roles and permissions - Provision and maintain Pardot user access |
| Social Marketing | 7% | - Use social connectors - Analyze social engagement metrics |
| List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Scoring and Grading | 7% | - Interpret grading in lead qualification - Describe scoring mechanisms |
| Engagement Studio | 7% | - Update engagement assets - Define Engagement Program components |
| Lead Management and Automation | 15% | - Evaluate automation tools like dynamic lists - Apply segmentation and automation rules |
| Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
| Administration | 13% | - Configure Pardot overview and settings - Manage connectors and account domains |
| Pardot Campaigns | 7% | - Use and report on Pardot campaigns |







