A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

• A. Consolidate the multiple platforms, by migrating users into one network.
• B. Select the best possible graphic designer to create eye-catching, compelling advertisements.
• C. Identify the most common characteristics of their followers and select the platform that best targets them.
• D. Compare the advertising rates of multiple platforms and choose the least expensive one

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

• A. Campaign
• B. Executive
• C. Platform
• D. Community

Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?

• A. Provide training for all employees in the company regarding legal and regulatory compliance
• B. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
• C. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
• D. Implement regular reviews of outbound communications

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

• A. Promotion, sharing, and engagement
• B. The 90/9/1 rule.
• C. The 80/20 rule
• D. Reach, relevance, and resonance.

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

• A. the format of the speeches to a question and answer panel with four to five participant
• B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
• C. Contract with a reality television producer to create a short run series for cable broadcast.
• D. Record the speech and post it on the company's Web site with a text transcript.