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Marketing-Cloud-Administrator exam torrent Salesforce study guide
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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
Marketing Cloud Administrator Certification Exam advantages are as follow
- Improve your earning potential to get higher salaries.
- Learn to perform practical and complex activities through laboratory, practice sessions, study and.
- Gain visibility of a wide range of features, functions and important activities to use in the workplace.
- Obtain a safe digital badge that you can attach to your social media profiles.
NEW QUESTION 16
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
- A. Emails Studio Settings
- B. Content Builder Settings
- C. Account Settings
- D. Campaign Settings
Answer: C
NEW QUESTION 17
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Typical length of time users spend in Marketing Cloud
- B. Security risk of unauthorized users for longer timeout settings
- C. Change impacts all users
- D. Best practice suggests a 20-minute timeout setting
- E. Frustration of users upon timeouts
Answer: B,C,D
NEW QUESTION 18
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Update Only
- B. Overwrite
- C. Add and Update
- D. Add Only
Answer: B
NEW QUESTION 19
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Branding for each business units' profile centers will be inherited from the default business unit setup.
- B. Profile/Preference centers are automatically created for each business unit connected through Multi-org
- C. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
- D. Multi org does not support the standard profile preference center for the business units.
Answer: D
NEW QUESTION 20
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
- A. CloudPages
- B. Query Studio
- C. Synchronized Data Sources.
- D. Journey Builder
Answer: C
NEW QUESTION 21
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
- A. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
- B. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
- C. Maximum Password Length, Password Complexity, Unique Password, Expiration Period
- D. Minimum Password Length, Password Complexity, Password History, Expiration Period
Answer: D
NEW QUESTION 22
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A file drop automation to send emails to customers who have made a purchase.
- B. A user -initiated message to send an email to customers who made a purchase daily.
- C. A scheduled automation to send emails to customers who made a purchase daily.
- D. A triggered message to send an email as soon as a customer completes a purchase.
Answer: D
NEW QUESTION 23
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Configure the Enterprise wide default retention to one year
- B. Configure the business unit data retention setting to 12 months
- C. Set inactive data to be automatically cleared after one year, but is recoverable
- D. Apply a Row Based Retention to each data extension as it is created, set to 12 months
Answer: D
NEW QUESTION 24
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Three Send Activities to the master data extension.
- B. Import File Activity > three Send Activities to the master data extension.
- C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- D. Three Filter Activities > three Send Activities to the filtered audiences.
Answer: D
NEW QUESTION 25
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Parameter Manager
- B. Google Analytics 360
- C. Marketing Cloud Connect
- D. AMPscript for Marketing Cloud
Answer: A
NEW QUESTION 26
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Building the data structure used to store audience information
- B. Creating a SMS message and sending a mobile campaign
- C. Classifying sends and defining parameters for email sends
- D. Importing data into contacts using the Data Loader
- E. Creating users and assigning roles which meet their job functions
Answer: A,C,E
NEW QUESTION 27
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. A/B Test content type
- B. Dynamic Content Wizard
- C. AMPscriptlookupRows functions
- D. AMPscript conditional against the Gender field
Answer: B
NEW QUESTION 28
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Journey Templates
- B. Copy activities
- C. Deployment Manager
- D. Journey Extracts
Answer: C
NEW QUESTION 29
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Profile Center
- B. MobileConnect
- C. Content Builder
- D. Smart Capture
Answer: B
NEW QUESTION 30
What are entry source types for Journey Builder?
- A. Data Extension, Salesforce Community, GA360, Email List
- B. Data Extension, Audience Studio, API Event, Date Based Event
- C. Data Extension, Email List, API Event, Date Based Event
- D. Data Extension, CloudPages, Email List, API Event
Answer: B
NEW QUESTION 31
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
- A. MobilePush
- B. Journey Builder
- C. MobileConnect
- D. Contact Builder
Answer: A,B
NEW QUESTION 32
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Profile Center
- B. Smart Capture
- C. Content Builder
- D. MobileConnect
Answer: B
NEW QUESTION 33
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Business name and physical mailing address
- B. Preference Center link and physical mailing address
- C. Business name and a link to the business website
- D. Preference Center link and a link to the business website
Answer: B
NEW QUESTION 34
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Audience Builder
- B. Einstein Send Time Optimization
- C. Einstein Email Recommendations
- D. Content Builder
Answer: C
NEW QUESTION 35
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Analytics Builder > Reports > Email Send Report
- B. Contact Builder > All Contacts > Email
- C. Studio > Email > Subscribers > All Subscribers
- D. Email Studio > Email > Tracking > Sends
Answer: A
NEW QUESTION 36
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. List Hygiene
- B. Authentication
- C. Content
- D. Engagement
Answer: B
NEW QUESTION 37
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the administrator and Marketing Cloud Administrator permission sets to user
- B. Reset al passwords to force new tokens
- C. Apply the appropriate user mappings in the CRM configuration
- D. Apply the Marketing Cloud for AppExchange User option as well
Answer: A
NEW QUESTION 38
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