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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. What is the difference between a goal and funnel?

A) A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal.
B) A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way to converting to the goal.
C) A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the goal.
D) A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to the goal.

2. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Driving valuable traffic
B) Decreasing unnecessary costs
C) Maximizing conversions of your website
D) Increasing web revenue

3. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
B) The tracking code doesn't work for blogs - only for static pages.
C) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
D) All pages in the blog need to have the tracking code installed, not just the home page.

4. Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use?

A) Multivariate test
B) B/A test
C) A/B test
D) Multi-variation test

5. You are using the Website Optimizer to test different versions of your landing page. One of your primary goals is to determine which content draws visitors deeper into your website from your landing page. You want to determine if people are just looking at your landing page and leaving, or are they looking at content beyond the landing page. What type of a goal is this for Website Optimizer?

A) Tracking all movement past the landing page
B) Content-driven
C) Tracking multiple types of conversions
D) Time on page

Solutions: