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Google Display Exam Practice Test Sample Questions:

1. Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

A) Display ad builder
B) Conversion optimizer
C) My Change History tool
D) Keyword tools

2. Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?

A) It is the largest the property on the Web.
B) It is the fourth largest property on the Web.
C) It is the second largest property on the Web.
D) It is the third largest property on the Web.

3. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

A) 5 percent
B) 20 percent
C) 15 percent
D) 10 percent

4. What is the maximum number of characters allowed for destination URL?

A) 50
B) 1024
C) 100
D) 35

5. Which of the following tools will you use to identify potential ad group themes for your display campaigns?

A) Google analytics
B) Wonder wheel
C) Display ad builder
D) Google trends

Solutions: