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Facebook Certified media buying professional Sample Questions:

1. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Page editor
B) Page moderator
C) Jobs manager
D) Page admin
E) Page moderator

2. What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Messenger Sponsored Messages
B) Instagram Feed
C) Audience Network Rewarded Videos
D) Facebook Video Feeds

3. Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.

A) Custom audiences and Lookalike audiences.
B) Interest and lookalike audiences.
C) Custom Audiences and Carousel.
D) Audience Network and Custom Audiences.

4. Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A) Estimated Action Rates
B) Quality Ranking
C) Advertiser bid
D) Relevance
E) Ad Quality
F) Conversion Rate Ranking
G) Frequency

5. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
B) Run conversion ads to the website for the new product launch to women.
C) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
D) You should invest more than 50% of your budget in Los Angeles.

Solutions: