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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A) Remove the member from the group and delete all comments and posts from the last 30 days.
B) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
C) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
D) Share the rules and guidelines as a comment on their post and monitor for future violations.

2. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Increase engagement-type posts and use only new content to create engagement.
B) Ask members which types of tools and content they want more of.
C) Repurpose content by reviewing and recycling previous posts.
D) Research and change the content types to align with the demographics of all community members.

3. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

A) Repost the group guidelines regarding self-promotion.
B) Remove the member who created the post from the group.
C) Delete the post and use the Give Feedback feature.
D) Reply to the post and explain that this behavior is not allowed.

4. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Engagements generated from shares
B) Engagements based on new followers
C) Likes on the video
D) Views on the video

5. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and organize events using the paid events functionality
B) Prepare materials for influencers that highlight recent community impact
C) Claim a membership fee for current members of the Facebook group
D) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community

Solutions: