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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?

A. All Subscribers, since these are synchronized in real time
B. Import from Salesforce Report in Automation Studio
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filter

Question 2

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Google Analytics 360
B. Data Studio
C. Advertising Studio
D. Einstein Engagement Scoring

Question 3

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

A. Auto-suppression List
B. Exclusion List
C. Exclusion Script
D. Suppression List

Question 4

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

A. Use RMM personalization strings to render the email reply body.
B. Check the " Include Replies as Attachments " box in the RMM settings.
C. Use RMM dynamic content blocks to render the email reply body.
D. Query the RMM data view for the reply body and reference it from a data extension.

Question 5

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers ' optimized send time.
What solution should they use?

A. Automation Studio and Interaction Builder
B. Journey Builder
C. Automation Studio
D. Automation Studio and Journey Builder

Solutions: