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What should you know about this certification exam?
The exam details are not published on the official webpage, but it is known that the test is available in the English language only. The exam can be taken as an online proctored option or at the Pearson VUE centers at a price of $165. This sum is applicable to the individuals who pass the test in the United States. If you are located in another country, this fee can be different for you. To know the actual pricing, refer to the Microsoft site.
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What career prospects are associated with this associate-level certification?
After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:
- Software Engineer
- IT Manager
- IT Site Support Technician
- Enterprise Architect
- Business Analyst
This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Design and create marketing emails - Preview, test, and validate emails - Configure email settings and delivery |
| Topic 2: Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Set up branching and conditions - Analyze journey performance - Configure journey tiles and triggers |
| Topic 3: Manage Marketing Customers and Contacts | 10-15% | - Import and deduplicate contacts - Create and manage contacts - Create and manage companies - Manage contact lifecycle and preferences |
| Topic 4: Manage Segments and Target Audiences | 10-15% | - Create and manage static segments - Use segment insights - Create and manage dynamic segments - Build segment queries and filters |
| Topic 5: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Create and publish marketing pages - Implement progressive profiling - Configure form and page elements |
| Topic 6: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing resources and assets - Configure marketing settings and org units - Set up marketing configurations |
| Topic 7: Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Manage event webinars and waitlists - Review marketing insights and analytics - Create and manage marketing events |
| Topic 8: Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Automate lead qualification and distribution - Create and configure lead scoring models - Implement lead scoring rules |
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