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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. A product platform is the set of all products in a product family.

A) True
B) False

2. Cash cows are mature market opportunities. The market is still growing and the huge market share usually means terrific profits.

A) True
B) False

3. When considering the responsibilities of Heavyweight core team members, Team Hat accountabilities include which of the following?
I. Ensuring functional expertise on the project
II. Sharing responsibility for team results
III. Establishing reporting and other organizational relationships
IV. Sharing responsibility for ensuring effective team processes

A) II, IV
B) II
C) II, III, IV
D) I, II, III, IV

4. A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

A) In-house alpha testing followed by beta testing
B) Factor analysis
C) Focus group
D) Test marketing

5. Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

A) I, II, III
B) II, III, IV
C) I, III, IV
D) I, II, III, IV

Solutions: