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The interviewer generally selects qualified Marketo experts over other counterparts during meetings.
As Marketo Certified Professional, the MCE exam is one of the trusted qualifications in the marketing field, which is why applicants usually get a blogging certification.
Message certification experts are quite confident in their work environment as their capabilities are backed by Marketo.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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How to book the Marketo Certified Expert MCE Exam
These are the following steps for registering for the Marketo Certified Expert, MCE exam.
- Step 1: Log into your account at Pearson VUE
- Step 2: Select Proctored Exams and enter the exam number, Marketo Certified Expert, MCE.
- Step 3: Follow the prompts to register.
Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead & Data Management | 20% | - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists |
| Email, Landing Pages & Personalization | 16% | - Asset creation, templates and tokens - Progressive profiling and personalization - A/B testing and champion/challenger campaigns |
| System Administration & Integrations | 18% | - Field management and configuration - User roles, permissions and workspace settings - CRM sync and platform integrations |
| Program Fundamentals & Campaign Execution | 30% | - Engagement programs and nurture streams - Smart campaign triggers, filters and flow logic - Program types, channels, statuses and progression |
| Reporting & Analytics | 16% | - Standard and custom report types - Program performance and revenue cycle analytics - Attribution models and dashboard interpretation |
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