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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Analytics Solutions Overview | - IBM Planning Analytics overview - IBM Cognos Analytics overview and capabilities - IBM SPSS and predictive analytics basics |
| IBM Business Analytics Portfolio Overview | - IBM analytics and data platform overview for midmarket customers - Key value propositions of IBM Business Analytics solutions |
| Customer Use Cases and Value Messaging | - Forecasting and planning scenarios for midmarket organizations - Reporting, dashboarding, and business intelligence use cases |
| Competitive Positioning | - Differentiation of IBM analytics vs competing BI platforms - Common objection handling scenarios |
| Midmarket Positioning and Sales Approach | - IBM sales methodology and solution positioning - Understanding midmarket customer needs and buying drivers |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. How many IBM sales stages are there?
A) There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
B) There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
C) There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
D) There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
2. What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?
A) Operational Outcomes and Risk/Financial Management
B) Customer Centric Outcomes and Operational Optimization
C) Risk/Financial Management and New Business Model
D) Employee Collaboration and Customer Centric Outcomes
3. What is a common pain point for a Marketing Department?
A) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?
B) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
C) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
D) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
4. What is the first and most important validation step that should be taken with any new opportunity?
A) Determine competition
B) Determine decision makers
C) Determine products
D) Determine BANT
5. When selling into an organization, what do you need to know from each individual on the customer team involved with the project?
A) What is their role in the project
B) What is their role and individual agenda
C) What products do they prefer
D) How does the project impact their jobs
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |







