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HP HP2-B102 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Industry Trends and Customer Needs | 20% | - Identifying customer segments and requirements - Imaging and printing market trends - Customer business challenges and pain points |
| Topic 2: Sales Process and Techniques | 25% | - Handling objections and competitive positioning - Upselling and cross-selling strategies - Consultative sales methodology |
| Topic 3: HP Imaging and Printing Technologies & Products | 30% | - HP laser and inkjet printing technologies - HP hardware and MFP solutions overview - HP supplies portfolio and cartridge technology |
| Topic 4: Solutions and Services | 25% | - Value-added services and support offerings - HP managed print services (MPS) - Software tools and management utilities |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. According to HP what indicates whether an HP sales person is successful?
A) The sales person's clients are successful.
B) The sales person earns more margin than colleagues do.
C) The sales person sells more devices per month than any other HP sales person.
D) The sales person consistently wins HP sales awards
2. What is the purpose of up-selling?
A) to sell accessories
B) to sell higher value products by series, family, or category
C) to sell additional, third-party solutions
D) to sell on-site services
3. What is the HP Print Cost Estimator?
A) a free tool that enables HP partners and customers to perform print cost analyses for their own documents before printing
B) a print management solution that monitors HP color printers for cost estimations and reports
C) an HP internal tool that allows the account manager to train HP partners on cost-per-page calculations
D) software sold by HP distributors that allows the creation of supply contracts, including a print cost overview
4. What does using color do in a document?
A) increases the willingness to read the document by up to 80%
B) reduces the tendency to act on the contents
C) decreases the cost per-page
D) hides important information
5. What is the advantage of HP Care Packs?
A) They include free upgrades to HP devices.
B) They can be purchased for third-party products.
C) They are included in the standard product warranty,
D) They are easy to buy, easy to use, and flexible.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: D |







