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Facebook Certified Community Manager Sample Questions:

1. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase community moderation on all platforms
C) Increase video content across all platforms
D) Increase influencer content across all platforms

2. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Publish a post asking members to provide their address in the comments.
B) Host an online meeting room for members that remains open 24/7.
C) Create content encouraging offline gatherings, with graphics of local landmarks.
D) Organize a week-long online summit to focus on helping overcome isolation.

3. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Adjust the rules to allow political content and generate more group engagement
B) Approve the post with a warning to the celebrity
C) Treat the celebrity according to the policy of the group
D) Decline the post with feedback to educate the celebrity on the group policy
E) Approve the post and close commenting to prevent political discussion

4. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and organize events using the paid events functionality
B) Prepare materials for influencers that highlight recent community impact
C) Claim a membership fee for current members of the Facebook group
D) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community

5. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) Posts created by administrators
B) New members over time
C) Members who invited friends
D) Number of comments

Solutions: