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  • Exam Code: 1Z0-1032-26
  • Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
  • Updated: Aug 18, 2026
  • Q & A: 74 Questions and Answers
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  • Exam Code: 1Z0-1032-26
  • Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Automation and Orchestration- Marketing automation workflows
  • 1. Event-based triggers
    • 2. Program Designer usage
      • 3. Journey optimization
        Message Design and Content- Email and template design
        • 1. Template creation and management
          • 2. Content testing and validation
            • 3. Dynamic content and personalization
              Audience Management- Data management and segmentation
              • 1. Segmentation rules and filters
                • 2. Data imports and integrations
                  • 3. Profile lists and extensions
                    Campaign Management- Campaign creation and configuration
                    • 1. Email campaign setup
                      • 2. Scheduling and activation
                        • 3. Multichannel campaign orchestration
                          Analytics and Reporting- Campaign performance analysis
                          • 1. A/B testing analysis
                            • 2. Reports and dashboards
                              • 3. Email engagement metrics
                                Deliverability and Compliance- Email deliverability management
                                • 1. Sender reputation management
                                  • 2. Unsubscribe and preference handling
                                    • 3. Spam compliance and regulations
                                      Responsys Platform Overview- Core Architecture and Components
                                      • 1. Navigation and setup basics
                                        • 2. User roles and permissions
                                          • 3. Responsys account structure

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. You are creating a filter with many conditions in Filter Designer.
                                            What functionality in Responsys should you use to guarantee that your rules execute as you want?

                                            A) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
                                            B) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
                                            C) You can only order the rules in the top-down order in which Responsys will execute them.
                                            D) Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.


                                            2. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
                                            What step should you take to encrypt the files?

                                            A) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
                                            B) Import a public encryption key the customer created to be used when the export runs.
                                            C) Import a private encryption key the customer created to be used when the export runs.
                                            D) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.


                                            3. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
                                            - Rule 1: AMT_PURCHASES Greater than 100
                                            - Rule 2: AMT_PURCHASES Greater than 1000
                                            - Rule 3: AMT_PURCHASES Greater than 3000
                                            Identify the solution.

                                            A) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
                                            B) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
                                            C) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
                                            D) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.


                                            4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
                                            What are two reasons why this is happening? (Choose two.)

                                            A) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
                                            B) Recipients are forwarding your emails to everyone in their address books.
                                            C) Hard bounce rates are 10% or higher.
                                            D) Substantial (5%) increase in click-through rates on last week's promotional campaign.
                                            E) Your open rates have dropped somewhat since last month.


                                            5. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
                                            How can you configure this in Responsys?

                                            A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
                                            B) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
                                            C) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
                                            D) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.


                                            Solutions:

                                            Question # 1
                                            Answer: C
                                            Question # 2
                                            Answer: A
                                            Question # 3
                                            Answer: D
                                            Question # 4
                                            Answer: A,C
                                            Question # 5
                                            Answer: C

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