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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
B) Recipients are forwarding your emails to everyone in their address books.
C) Your open rates have dropped somewhatsince last month.
D) Hard bounce rates are 10% or higher.
E) Substantial (5%) increase in click-through rates on last week's promotional campaign.

2. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Link List
B) Link Hashmap
C) Insight Link Hashmap
D) Link Table
E) Insight Link Report

3. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A) You need to create a new user specifically for Responsys from within the Salesforce.com application.
B) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
C) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
D) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

4. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
B) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
C) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
D) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
E) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.

5. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
C) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

Solutions: