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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 3: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 4: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 5: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Topic 6: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What would make the Salesforce connector become unverified?
A. The connector user's Marketing Cloud Account Engagement password was changed
B. The connector user's Salesforce password was changed
C. The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
D. The Salesforce account has reached the limit of the number of lead or contact records that could be created
Question 2
What does Marketing Cloud Account Engagement sync first with Salesforce?
A. Contacts
B. Leads
Question 3
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?
A. All prospects on the suppression list
B. All prospects new to the program
C. All prospects in the program
D. All prospects on the recipient list
Question 4
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
A. Email opens
B. Unsubscribe
C. Form completions
D. Link clicks
E. Page visits
Question 5
What Information does the tooltip above each step on the engagement studio program report provide?
A. High-level metrics only for prospects who left the program at each step
B. High-level metrics only for prospects waiting to complete each step
C. High-level metrics only for prospects who have skipped each step
D. High-level metrics only for prospects who have completed the step
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: A,D,E | Question 5 Answer: D |
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