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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

A. You select an Exclusion List at the time of send
B. they are like Suppression lists; list of subscribers that don't want to receive your communications.
C. May be subscribers who want to continue receiving messages.
D. subscribers who have a status (active, bounced, held, unsubscribed)

Question 2

The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

A. Filter Activity > SQL Query Activity > File Transfer Activity
B. SQL Query Activity > Data Extract Activity > File Transfer Activity
C. Data Extract Activity > SQL Query Activity > File Transfer Activity
D. Filter Activity > File Transfer Activity > Data Extract Activity

Question 3

When does the validation of email address occur when using a data extension?

A. Done at the time of Send
B. Done when admin refreshes it
C. Done when subscriber updates profile in the profile center
D. Done at the time of Import

Question 4

What is a personalization string?

A. A content area that will display based on a subscriber attribute
B. The snippet of text at the top of the email that is visible before an email has been opened
C. A snippet of text that inserts subscriber attributes into an email
D. An automated way of scraping a website for content to populate inside of an email

Question 5

What are the ways that data can be imported into the marketing cloud? (Choose 3)

A. API
B. Import Activity
C. Query Activity
D. Import Wizard

Solutions: