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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Strategy | 15% | |
| Generating Strategic Options | 15% | |
| Analysing the Organisational Ecosystem | 20% | |
| The Strategy Process | 15% | |
| Making Strategic Choices | 15% | |
| Strategic Control | 20% |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
Plush is a medium-sized hotel which recently opened on the outskirts of a city which is popular with tourists. It has a sophisticated website which allows customers to pre-book rooms and additional items, such as meals in its restaurant and tickets for popular tourist attractions in the city.
Plush has listed its website on a popular hotel price comparison website, which allows customers to compare prices and facilities of hotels in the same area and this has resulted in over 60% of Plush's customer bookings so far.
Since listing on the price comparison website, the Sales Manager of Plush has noticed that the prices offered by its nearest competitors have reduced dramatically and their range of special offers have also increased.
Which TWO of Porter's Five Forces have been most affected by the use of the price comparison website by the hotels in the same area as Plush? (Choose two.)
- A. Bargaining power of suppliers.
- B. Competitive rivalry.
- C. Threat of substitutes.
- D. Threat of new entrants.
- E. Bargaining power of customers.
Correct Answer: C,E 🗳️
A Service Level Agreement (SLA) defines exactly what services a service provider will provide and the required level or standard for those services.
Which of the following statements regarding Service Level Agreements is NOT correct?
- A. Service Level Agreements should include a guarantee to provide 100% availability for complaint resolution.
- B. Service Level Agreements should include the procedures for cancelling the contract.
- C. Service Level Agreements should include the expected response time to technical queries.
- D. Service Level Agreements should include the targets and benchmarks to be used and the consequences for failing to meet them.
Correct Answer: C 🗳️
DRAG DROP
YZ is a family-run business which manufactures and sells confectionery, employing almost 100 staff. It operates 10 shops in small towns in the north of country P.
Sales of YZ's products have decreased over the last 4 years due to competition from large supermarkets, internet shopping and a general economic downturn, which has hit the north of country P especially hard.
YZ's managing director has recently retired and the board decided to fill the vacancy with an external appointment. The new managing director plans to invest in new manufacturing technology, which would cut staffing levels by 15% and reduce wastage, allowing YZ to lower its prices. YZ's staff are very unhappy about these proposals, feeling that they will destroy YZ's family tradition and reputation that has developed over many years.
Select the correct descriptor for each of the forces for change below:
Select and Place:
Correct
Correct Answer:
DRAG DROP
AB uses Johnson, Scholes and Whittington's criteria of 'Feasibility and Acceptability' to evaluate potential strategies. AB has begun a project to re-engineer its best selling product.
Apply the appropriate criterion to each of the questions below:
Select and Place:
Correct
Correct Answer:
Explanation/Reference:
Which of the following categorizations would be correct, according to McFarlan's Strategic Grid, for a system which is critical to sustaining existing business but its future strategic importance is considered to be low?
- A. Factory
- B. Turnaround
- C. Support
- D. Strategic
Correct Answer: C 🗳️
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